Is Caffeine Good for You?
Caffeine does help!
Caffeine has indeed been shown to improve performance in a variety of tasks! Many studies have focussed on the beneficial effects of caffeine, especially in the military and in sports.
For example, a Canadian Military study concluded that increasing caffeine dosage led to improvements in
- Visual acuity
- Reaction time
- Pattern matching
The study resulted in caffeine gums being issued to service personnel in the field to support their mental alertness.
In sports, the results were less clear cut. The studies were mainly on sports men and women at the amateur level, with mostly directional (but not significant) improvement. It's thought that at the elite level, where even 1% of improvement could determine winning and losing, the benefits of caffeine may be more pronounced. However, to date no such large scale study exists.
So I should have my caffeine drink whenever I need it?
Hold you horses! The reality is much more complicated. Firstly, bear in mind that the US Food and Drug Administration's recommended maximum daily intake of caffeine for healthy adults is 400mg/day. This is because over consumption of caffeine does have side effects like heart palpitations. For pregnant women or children, this daily limit is 200mg/day.
Furthermore, bear in mind that you don't receive a caffeine boost immediately after drinking that Monster energy drink or Starbucks coffee! This is because your drink needs to pass through your tummy and liver before the caffeine is absorbed into your bloodstream. It takes up to 60 minutes to reach peak caffeine levels in your body!
Remember the Canadian Military study? A key conclusion was to give the soldiers caffeine gums, because chewing in the mouth allows the caffeine to be absorbed directly through the gums and cheeks.
What is the alternative?
You want that energy boost on demand, and you want it quick and conveniently. In the office, at school or on the move, it's not always possible to reach out and grab a can of energy drink or Starbucks coffee.
STIM is a new type of dissolving film which you apply to your cheek, meaning caffeine enters the body directly in your mouth. Get your instant boost in seconds!
If you're in need to flip the switch from tired to wired, STIM is your solution whether you're at work, school or play.
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Hit peak energy 4.8x faster than drinks or coffee! When you need that boost right now.
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